The company 'Verdes Innovations – Logic Cube Games Industrial & Commercial S.A.' is located in [the Prefecture of] Corinthia and is involved in the construction and global promotion of a series of logic cube games – mind games. This series has an established patent and ™ (Trade Mark) in 52 countries, with technology that is protected by patents throughout the world. The company broke the 35-year-old global monopoly of 'Rubik's Cube' and in October 2011 constructed promo items for the famous department store Barneys, NY and Lady Gaga.

By participating in this action, the company focused on the development of new, innovative products at global level, addressing the dynamic market of toys and games.

The three intervention pillars were as follows:

1st pillar – Production: Development of eight (8) new products, fully innovative at global level.
2nd pillar – Recognition: Enhancement of the company's international presence and the branding of new products.
3rd pillar - Protection: Patenting of project results and international protection of the new products.

The main achievement of the project is the fact that, even before its completion, new products had already been made available in international markets with great success. It is indicative that in 2012 over 95% of total company sales concerned exports to third countries, while over 75% concerned sales of new products developed within the framework of the project.
Moreover, the project enabled:

• the privileged placement of the company on the global map of logic cube games as a top global producer in terms of product quality.
• the protection of new products from infringing copies that have already appeared in international markets.

The project's main innovative element is believed to be the combination of actions to develop new products with:
a) focused branding & international promotion actions, and
b) intensive efforts to patent the results of the project.

These interventions have:

• expanded the product base,
• increased employment in the region,
• enhanced productivity,
• improved competitiveness of the company, which is now able to provide high quality, competitive products with the "Made in Greece" label to over 100 countries, utilising a network of over 30 local representatives in the most important markets around the world.

Website: http://www.v-cubes.com

V-cube as best practice: https://www.youtube.com/watch?v=TUUre3igJKk