Optotech is the first company in Greece to be exclusively active in the area of Eye Tracking and its applications both in the field of scientific research, marketing and advertising. Eye Tracking is the process of recording eye movements using a tracking device (Eye Tracker). Eye Tracking technology is used in numerous applications, such as website evaluation, printed and electronic advertising and spot advertising.

With the participation of Optotech in the 'New Innovative Entrepreneurship' programme of EPAN II and the implementation of the investment, the enterprise is planning and carrying out innovative, diversified scientific studies with the use of eye tracking devices, the results of which can be utilised by advertising companies that will incorporate them in market surveys on account of their own clients.  Thus, with the best-suited, state-of-the-art equipment, surveys will be conducted faster and more accurately. At the same time, through the use of appropriate software, data processing and analysis becomes easy to use and functional, offering greater capabilities for the parameterisation and processing of results.

The successful implementation of the investment by Optotech will serve as the cornerstone for the smooth transition of this technology to commercial applications, paving the way and creating new prospects in the fields of marketing and advertising and providing great added value to the enterprise.

 Website:http://www.eyetracking.gr/el